SaaS firm ASG acquires Homebot

by Candyd Mendoza30 Jun 2020

Software company ASG has announced its acquisition of Homebot, marking its first expansion into the residential real estate software space.

Founded in 2015, Denver-based Homebot is a mortgage lending and real estate software portal that delivers personalized, actionable intelligence throughout the entire homeownership lifecycle to every client and prospect. Homebot's leadership team will continue to run the business, according to the company.

"We are incredibly excited to welcome Homebot to the ASG family of companies," said Mark Strauch, partner at Alpine Investors and co-founder of ASG. "The US homeownership market is valued at $30 trillion but is a largely 'unmanaged' asset class. Homebot is changing that. They've created a software solution that empowers homeowners with personalized financial insights while facilitating engagement with their loan officer and real estate agent. Homebot marks our first expansion into residential real estate software, and we look forward to continuing their already impressive growth."

ASG, backed by Alpine Investors, is a company that buys, builds and operates vertical SaaS companies.

"We knew after our first meeting that ASG was aligned with Homebot's mission to reinforce the crucial relationship between lenders, agents, and their clients throughout the entire homeownership lifecycle," Homebot CEO Ernie Graham said. "This acquisition was made possible by our shared focus on people, product, and growth. It will no doubt accelerate Homebot's ability to help even more mortgage lenders, real estate professionals, homeowners, and buyers."