The integration, which eases the application process for consumers, will be generally available in the first quarter for the companies’ joint clients.
“There is a digital gap in the mortgage industry: consumers mostly research and shop for loans online, but once they choose a loan, the actual origination process is often still offline,” LendingTree Chief Strategy Officer Nikul Patel said. “Our integration with Roostify brings the industry one step closer to the all-digital vision for a seamless consumer journey.”
Through the integration, consumers who select an offer on LendingTree from a lender using Roostify will be able to authenticate into the lender’s Roostify-backed online platform. All of the information will be securely pre-populated. In addition to improving lead quality for lenders, the integration also allows consumers to move through shopping around to getting their loan.
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Roostify has announced an integration of its online mortgage platform with LendingTree.