Roostify creates digital mortgage platform

by Candyd Mendoza05 Jul 2019

Roostify has launched a digital home lending platform in partnership with HSBC Bank USA to provide customers with digital mortgages.

The platform streamlines the loan application and fulfillment process for homebuyers and owners during a purchase or refinance. Customers can submit a loan request online, share documents, and track the status of their loan from application to closing in real time.

Roostify integrated the new platform with HSBC’s loan origination system to enable the bank’s lending team to quickly transfer information and communicate with customers.

“Digital plays a crucial role in supporting, enabling and driving our ambition of customer experience led growth,” said Raman Muralidharan, head of mortgage of retail banking and wealth management at HSBC Bank. “Customers are looking for the same ease of use and convenience for large transactions, like financing a home, which they’ve come to expect in other buying experiences. Roostify is able to accelerate our deployment timeframe with a solution that provides a superior experience to our customers and to our mortgage consultants.”

“HSBC has been a great partner in driving innovation to improve their customer experience,” said Rajesh Bhat, Roostify co-founder and CEO. “Information exchange is a vital part of the home buying experience, and it can be a game-changer when done right. This solution provides HSBC’s customers with a modern, improved way of applying for and closing a mortgage and delivers transparency to both the customer and lending team from start to finish, for an optimal experience.”