Realogy, HomeAdvisor team up for home improvement program

by Candyd Mendoza20 Sep 2019

Realogy has announced the launch of RealVitalize, a home improvement program for sellers who want to add value to their property.

In partnership with HomeAdvisor, a digital home services marketplace, RealVitalize will provide home sellers with resources to upgrade their home before or during the home listing period.

The brokerage will pay for the upfront costs of the repairs. Once the property sale closes or the listing expires, the seller can repay the brokerage without additional fees.

HomeAdvisor will help manage projects, find appointment times, and contact its network of service professionals to make the improvements.

RealVitalize covers projects such as staging appliance purchasing and installation, handyman services, painting, kitchen and bathroom upgrades, and more.

"Home sellers are looking to real estate professionals to offer integrated solutions to ease the process of the real estate transaction,” said Ryan Gorman, president and chief executive officer of NRT. “Through a participating Coldwell Banker brokerage, sellers who choose to utilize the program benefit from a home-improvement process that is more convenient while positioning their home for maximum appeal. We believe RealVitalize gives our affiliated agents a distinct and competitive advantage in their marketplace without the burden of having to manage the home-improvement process, unlike other programs. This is a win-win for all parties involved."

Realogy piloted the program through its brokerage subsidiary NRT in select markets including Columbus, Ohio, Denver, Orlando, and Tampa. The program is exclusive for Coldwell Banker during the pilot phase but will be rolled out nationwide later this year, according to Realogy.

"Selling a home is a major life event where homeowners frequently need help finding home services and home service professionals," said Brandon Ridenour, chief executive officer of ANGI Homeservices. “This program seamlessly integrates HomeAdvisor and our pros into that journey, expanding how we are reaching new customers and providing a unique and valuable experience for Coldwell Banker and its clients."