Ten top tips to make social media profitable

by 02 Jun 2015
Jay Pring, managing director of Obviam – Creative Social Media has 10 top tips to help brokers with their digital and social media activity.
  • Engage in two-way conversation
If re-posting something interesting, add your own opinion or question; that way people can interact with you and spark discussion.
  • Don’t brag
You might love your recent successes, but most social media audiences won’t care. Add context to your success stories to ensure you have meaning and relevance to your posts.
  • Give a proper response
Don’t just say thanks if someone’s posted a comment. Add a personalised response.
  • Post different content on each platform
No one wants to read the same message from you on Twitter, Facebook, Instagram, LinkedIn, etc. It shows a lack of creativity and fails to consider the unique benefits of the various platforms you employ
  • Be consistent with your topics
If a certain post gained a lot of attention it means that people want to hear or see more. Make a second post asking your fans for their opinion.
  • Don’t act like the authority
If you’re well informed about a topic, that doesn’t give you the right to act as an authority figure on it in your postsDon’t talk down to your fans.This could come off as intimidating or unappealing.
  • Use LinkedIn at least once a day
LinkedIn is a great place to connect with old colleagues, classmates, or customers. It’s a great way to promote your professional services.
  • Add a little humour
Who wants a bland brand? Spice up your posts with some gentle, thought provoking humour. But avoid sexism, racism or religion so as not to offend.
  • Ask and you won’t receive
Asking people to like and follow you isn’t very effective. Give them compelling content and a reason to follow you and share your posts.
  • Do not use tragedy for promotion
Brands have burned and suffered by using a tragedy to promote themselves.It’s not only incredibly disrespectful, but it shines a terrible light on your brand and your personality. No apology can fix this type of disaster.


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