How to use Instagram to get more leads (your competitors probably aren't)

by Rachel.Norvell01 Oct 2014
Instagram is the king of social engagement with its users interacting with more branded content than any other social media platform. It’s also the fastest-growing and has more than 200 million active monthly users.

A 2014 Forrester Research study shows that top brands’ Instagram posts generated a per-follower engagement rate of 4.2%. That means Instagram delivered these brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.

So how can you reach these super-engaged users?

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