Build your brand online

by Heather Turner06 May 2016
David Marcus is founder of SEO Architects, a Canadian-based company that specializes in Internet marketing and search engine optimization (SEO) with clients all around the globe, recently decided to expand their mortgage internet marketing expertise into the United States earlier this year.
Brokers and companies looking to expand their online presence may have to consider more than they thought. “What we found is that, it really depends on the maturity of the Internet market,” said Marcus. According to Marcus, mature markets often have a lot of “aggregators” such as Yelp and the like. In those markets, Yelp and similar companies tend to take up most of a search results’ first page. When trying to work in those mature Internet markets, being creative and finding alternative methods such as mapping and Google places is necessary to find opportunities. In less mature markets where there are less “aggregators,” companies do well simply using more conventional Internet and SEO marketing. And in a market that is constantly changing and evolving, it is imperative to stay updated on what various Search Engines considers important so that you can have maximum results. 
When attempting to navigate the worldwide web, working with a professional helps when your goal is to get your name and brand out to potential clients. “Work with a professional company that understands how to really look at the market online and understands where the opportunities are,” said Marcus.


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