A lot of lenders are offering HELOCs, so how do you get potential HELOC borrowers in your door? Incentives can help pique a borrower’s interest. Commercial banks may offer free checking or discounted bank service to entice homeowners. Lenders can also advertise low- or no-closing cost HELOCs.
First US Community Credit Union is one of many that are currently offering no closing costs on HELOCs.
Also, become an expert
Reach even more potential HELOC borrowers by establishing yourself as an HELOC expert. Write columns for local news sources or use a blog to publish your own articles. Then, use social media sites to promote your articles.