Are you getting a piece of the HELOC pie?

by Rachel.Norvell10 Oct 2014

Not all markets are alike. That’s why before you begin marketing your company’s HELOC program, you need to know where. The FHFA provides an interactive home appreciation map of the U.S. that includes state data on how much homes have appreciated during the last four quarters. For example, based on the map, Mississippi may not be the best place to promote HELOCs.
 Zillow and Trulia also provide up-to-date information on regional home values and prices and can help you narrow down your target areas.  On Zillow, San Francisco is a city where home values have gone up 15.6% during the past year and Zillow predicts they will rise 4.8% within the next year.

Click to see ideas about how you should market HELOCs.

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