If you aren't communicating clearly, you aren't communicating at all

by MPA08 Jul 2014
By David Lykken
Special to MPA

Have you ever watched PowerPoint presentation that bored you half to death? Okay, most presentations probably fit this description.
Have you ever seen a PowerPoint presentation, on the other hand, that you actually enjoyed? What's the difference? Here's what I think...
When slides are in paragraph form, they lose their effectiveness. The key to effective presentation lies in bullet points. People stop paying attention when they have to read huge blocks of text; they process lists much more readily.
There's a larger point here: whether you're giving a PowerPoint presentation or just having a discussion with your team, you need to speak with clarity. You need to distill your message into a few simple points.
If you aren't communicating clearly, you aren't communicating at all.

David Lykken is 40-year industry veteran who has been an owner operator of three mortgage banking companies and a software company. As co-founder and Managing Partner of Mortgage Banking Solutions, David consults on virtually all aspects of mortgage banking with special emphasis executive leadership development, corporate strategic direction and implementation as well as mergers & acquisitions. A regular contributor on CNBC and Fox Business News, David also hosts a successful weekly radio program called “Lykken On Lending” (www.LykkenOnLending.com) that is heard each Monday at noon (Central Standard Time) by thousands of mortgage professionals. Recently he started producing a 1-minute video called “Today’s Mortgage Minute” that appears on hundreds of television, radio and newspaper websites daily across America.


  • by Robert Nolan | 7/9/2014 7:59:31 AM

    David: I agree 100% - whether working with employees or making a sales presentation in the field PowerPoint's can be effective but only as a reference tool and not a step by step process. Audiences generally consist of: Visuals, Auditories and Kinesthetic's and while PP's may work well for one they may not work for everyone as a communication tool. Thanks for the post.


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