Hometown Lenders acquires TotalChoice Mortgage Division

by Francis Monfort02 Dec 2018

Hometown Lenders, an Alabama-based national mortgage lender, has acquired TotalChoice Mortgage Division.

The company said the acquisition will push it closer to reaching its annual production goal of $5 billion.

In the coming months, TotalChoice Mortgage Division plans to add production offices in North Carolina, Pennsylvania, and Florida. Hometown said the additions alone will increase the 2018 annual projected loan origination volume by $240 million. TotalChoice is led by Michael Farrell as divisional manager.

Hometown said that another key aspect of the acquisition was its ability to assume TotalChoice’s existing marketing technology, which features the capability to start and complete the entire loan process through a mobile app.

TotalChoice has developed customized marketing platforms powered by key technology partnerships. These tech-driven marketing platforms allow mortgage loan officers to convert more leads, automate the loan process, and stay in touch with their prospective clients.

"The goal from the beginning was to build a sales division with exceptional sales personnel supported in partnership with an unmatched back office support," Farrell said.

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