Mortgage lender CBCInnovis has partnered with Factual Data, a mortgage credit-reporting agency, as part of a brand unification.
The combined firms will carry the Factual Data brand name. The two companies operate as part of the same family of businesses, which also include data-verification and compliance-assistance platform DataVerify.
The unified Factual Data brand has appointed Jay Giesen as president to lead its business development through a combined sales organization.
“This unified organization will allow us to focus our efforts on growing a singular, stronger market-leading credit-reporting agency backed by best-in-class customer service and technology,” said CBCInnovis Chief Operating Officer Ken Viviano.
“A single brand provides us [with] the greatest ability to focus and respond rapidly for our customers in this quickly transforming industry,” Giesen said. “There is significant momentum around digital mortgage, consumer and customer experience, automation, and workflow efficiencies. It is important for Factual Data to remain agile and innovative for us to serve our customers in a rapidly evolving marketplace.”