RE/MAX launches new video marketing tool for agents

by Steve Randall21 Jan 2019

A new tool has been launched for agents in the RE/MAX network enabling the creation of short customizable videos for marketing.

The video generator allows agents to upload headshots and contact details to an online portal, choose music, and select from a wide choice of competitive advantages they wish to list. There are more than 5,000 possible combinations.

The technology then creates a 15-second video which can be shared on social media, embedded on websites, or used as commercial spots on some TV stations.

"Giving our agents the ability to create personalized spots with a few clicks of a button is another way RE/MAX delivers unique value to our network," says Abby Lee, RE/MAX Senior Vice President, Marketing and Communications. "It's a tool our agents can use instantly, activating our vast network, while allowing them to be able to focus on what they do best — helping homebuyers and sellers achieve their dreams."

There are longer-term plans for the tool, as Emily Dillow, Group Brand Director and Junior Partner at Camp + King, who created the new RE/MAX campaign explains.

"Creating engaging video content requires a significant amount of time and budget — two things that can be in short supply for any real estate professional. This is not a one-and-done project. We're going to grow and build this tool over time and will add more customization options to develop this into a core resource for RE/MAX agents," she says.


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