Never get complacent: A lesson from D+H

by MPA19 Sep 2016

On the September 19 episode of my Lykken on Lending podcast, we had the opportunity to interview Dan Putney, VP of sales from D+H Mortgage Lending Solutions. D+H has been in the mortgage industry now for 140 years. Nevertheless, they are on the cutting edge when it comes to innovation. During our conversation, we discussed the innovative new Mortgagebot technology in which the company has been investing deeply.

To me, the fact that a company that has been around for a century and a half can continue to reinvent itself is quite an inspiration. When you look at many of the major players that have been around for a long time, it seems like they're growing complacent. Brands that have been known for decades as one thing often struggle to grab the attention of newer generations. If they aren't vigilant, companies in the mortgage industry can experience the same thing.

As leaders in the mortgage industry, we've got to be the first to notice where the market is headed. With every new social trend, we've got to ask ourselves, "Do we still appeal to our customers?" It is only by asking that question every day that we can avoid the trap of complacency. It doesn't matter if you've been around 140 years are 140 days. The important question is: are you the same as you were yesterday, or are you growing?


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