Part IV: I want to get involved in social media, but I don't know where to start. I have Facebook and LinkedIn Pages, but I don't know what to do with them. Right now, they are pretty much idle. I really don't have a lot of time to devote to the project, but I know I should be doing a better job because my prospects are online checking me out. Do you have any advice?
–Hank from Kentucky
In the final part of this series, we will talk about how to leverage testimonials on social media. As we have mentioned, at a minimum you must have testimonials posted on your website and on your social media pages such as LinkedIn. Real estate agents and their referrals will be perusing these pages before they decide to meet with you. Especially if they are shopping you – imagine if your competition has testimonials posted and you don't? That is why we say this is a minimum level of commitment you must have.
Thus, you need to have a system which will make it easier to submit and post these testimonials. Such a system can also provide additional value. For example, if you get a testimonial from a previous customer, why not automatically request a referral? Taken further, why not make sure these testimonials are leveraged within social media marketing efforts?
It may seem that this would take a lot of effort and you are right – if it were a manual task. However, there are systems which can automate the process for you.
Dave Hershman has been the leading author and a top speaker for the industry for decades with six books authored and hundreds of articles published. His website is www.originationpro.com. If you have a reaction to this commentary or another question you would like answered in this column? Email Dave directly at [email protected].
How online testimonials can bolster your business
Crafting the perfect LinkedIn profile