FormFree names new chief strategy officer

Executive will play a critical role in the company's growth strategy

FormFree names new chief strategy officer

Mortgage tech company FormFree has announced the appointment of Eric Lapin (pictured) as chief strategy officer.

With 25 years of industry experience, Lapin will strategically identify and execute growth opportunities at FormFree. He will also be responsible for monitoring the execution of business initiatives, identifying key capital projects, driving strategic partnership opportunities, and overseeing communications and marketing.

Commenting on his appointment, Lapin said that he looks forward to “supporting FormFree’s vision of transforming the mortgage industry with innovative solutions designed to improve lender operations and expand consumer access to sustainable credit.”

“My long-standing passion for helping lenders leverage technology to create a better mortgage experience has made this next step in my career an easy one,” Lapin added.

Before FormFree, Lapin served as first vice president of corporate development, national agency services at Old Republic Title. During the span of his extensive career, he has also held leadership positions at housing fintech firms, including Altisource, Black Knight, First American, and Credit Suisse.

“Eric brings a wealth of experience and strategic know-how to the FormFree team, which he has acquired through decades of experience gaining mastery knowledge of mortgage lending and the technology ecosystem that powers it,” said FormFree Founder and CEO Brent Chandler. “As FormFree continues to grow, Eric will play a central role in how our suite of revolutionary digital products is able to impact the housing finance industry and beyond.”

Read next: Ex-Intercontinental Exchange executive joins FormFree

Lapin is the latest in the company’s string of executive hires. Last month, FormFree tapped Patrick Rutherford, ex-finance executive at Intercontinental Exchange, as chief financial officer.