New Penn Financial is now NewRez

The mortgage lender's new brand aligns with the values of its parent company

New Penn Financial is now NewRez

National mortgage lender New Penn Financial is now NewRez, after the company’s rebranding came into effect Monday.

The rebranding effort kicked off when New Penn Financial was acquired by New Residential Investment in July.

“This rebranding marks the completion of our transition into the New Residential family and the beginning of a bright new chapter for our entire organization,” said Kevin Harrigan, president and chief executive officer of NewRez. “The launch of our new name and the unveiling of the NewRez brand is also a perfect opportunity to establish new brand pillars that demonstrate our continued commitment to supporting the dream of home ownership.”

“It is our goal to offer a wide breadth of industry-leading products, supported by a loan process that blends both human interaction and the benefits of technology into an unparalleled customer experience,” said Dena Kwaschyn, chief fulfilment officer at NewRez. “While our name is changing, our focus on innovation and delivering the best possible customer service remains the same.”