Homebot personalizes homebuying with new enhancements

The new platform shows buyers’ goals and timeline

Homebot personalizes homebuying with new enhancements

Customer-engagement dashboard Homebot has announced enhancements to its platform.

Homebot’s latest enhancements digitalized its platform’s market-search process, which prompts buyers to get a pre-qualification or preapproval, lock a rate, and inquire about a down payment online.

Once loan officers add their database of prospective clients to Homebot, buyers can search in real time whether an area is a buyer’s or seller’s market. It also sets expectations on buying timeline for each area and tracks purchasing power based on current mortgage rates.

“The market explorer includes several natural conversation-starters and instant LO contacts to propel buyers toward next steps,” Homebot Chief Executive Officer Ernie Graham said. “Coupled with the enhanced personalization and lifestyle indicators that show the buyer's goals and timeline, LOs can work smart and focus on the buyers that are ready to apply.”

"Homebot has had years of proven success in driving repeat and referral business from our borrowers," said Wes Tool, retail branch manager at Planet Home Lending. "Now, Homebot's buyer tools give our LOs the ability to nurture new relationships earlier in the buying process. This is a powerful tool to help boost the pre-qual-to-app pull-through rate, and to help buyers make smart buying decisions."