ConsumerDirect Mortgage rebrands as Real Genius

New name reflects its dedication to technology and innovation

ConsumerDirect Mortgage rebrands as Real Genius

ConsumerDirect Mortgage, a division of FirstBank, has rebranded as Real Genius – a move the company said will better align the brand with its technology that makes the mortgage process easier and more economical for consumers.

Since its founding in 2012, Real Genius has originated more than $15 billion in loans, serving customers nationwide with mortgage offices throughout the Southeast. FirstBank acquired the direct-to-consumer mortgage company in 2013.

The rebrand is in line with the launch of its mortgage application platform that aims to simplify and speed up the loan process.

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“Over the last decade, we have invested a significant amount of time and resources into developing technology for customers to make solid mortgage decisions while offering extremely competitive rates,” said Jamie Thornton, director of online mortgage lending at Real Genius. “With this rebrand, we wanted a name that spoke to our ability to provide immense value to customers by leveraging technology to reduce turn time and pass along savings, and Real Genius was a great fit.”

“Our top priority in all of the work we do is helping our customers build a better future while providing tools and expertise to help them make the best financial decisions,” said Chris Holmes, president and CEO of FirstBank. “The transition to Real Genius is an opportunity for us to be innovative in the mortgage space. With a team of highly experienced mortgage professionals, leading customer tools, and a dedication to transparency and savings for our customers, Real Genius provides a best-in-class online lending solution for a new generation of borrowers that still has a personal feel.”