It means real estate agents, teams, brokers have extra marketing power
Realtor.com’s Local Expert service has now been expanded to cities meaning greater potential exposure for agents.
Consumers searching for homes by city may now see branded content and listings from agents, brokers and teams in their search results and social media feeds.
Real estate professionals can customize ads that showcase their current or sold listings with prominent branding that displays in city and/or zip code searches on realtor.com.
"We're excited to expand our successful Local ExpertSM branding program to the city level for brokers, teams and agents, and the initial response has been very positive," said Deepak Thakral, realtor.com senior vice president, product management.
The Local Expert service is available in 25,000 US cities and since its launch in 2018 it has been available for zip code searches.
Agents, teams and brokers can use it to expand their visibility and awareness with buyers who are looking for homes in their markets of expertise and amplify their marketing tactics for their seller clients' properties at the same time.