How to become the originator of choice with new home builders

Are you working with a lender who gives you the competitive edge in the new home market?

By Jan Preslo

20 Mar 2018

In the coming year, as builders increase their inventory of new-construction homes – will you be ready to earn their business? Are you working with a lender who gives you the competitive edge in the new home market?

At New American Funding, our executive team is committed to new construction. We help our originators develop solid partnerships with builders by providing them with the right tools and resources, then backing them up with a proven support system. We not only enable them to effectively maintain existing builder partnerships through our protected builder policy, but we give our originators the level of support that helps them grow their business to the next level so they can attract new builders to work with.

How do we do it? We have a dedicated builder operations team that specializes in new construction loans. We provide our builders with localized fulfillment. We don’t send their customer loans out of state to be underwritten. We understand that builders want a reliable, local team, so we deliver what they expect. In turn, it makes it easy for our originators to develop builder partnerships.

We treat our new construction loans as a top priority. Not only do we have a fast-track approval process that delivers on-time closings, but we provide our builders with pipeline reports so they’re constantly aware of the loan status every week. We also offer TBD pre-approvals.

Does your lender give that type of flexibility on new construction loans? If not – you’re missing the opportunity to deliver the quality of service builders are looking for.

We provide our loan originators with targeted marketing materials that help them attract new builders. We have designated marketing specialists who specifically create builder content because we understand that our originators need distinct resources when marketing to a builder because it’s different than marketing to a real estate agent.

We make it as easy as possible for them to get in front of a wider audience. We also supply them with a multitude of loan products that are builder specific including extended rate locks, non-warrantable condos, and buy-downs.

Even for loan originators who want to enter the new construction arena – we offer a Builder Certification Program that helps them with the technical and sales training needed to break into the market.

When you know what builders want – you know how to deliver it. That’s why our loan officers stand out and become the originator of choice, because with the New American Funding builder platform, we nail it!