Reader engagement is a good measure of performance
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One of the best ways to determine the health of your blog readership is to monitor how many comments you have for your posts. More comments mean that your readers are actively engaged in what you have to say.
If you are not getting a number of comments that you would like to have, don’t worry. It may not have anything to do with the content you’re providing. You may be providing informational content that doesn’t spark a need to reply. The following will help you generate more engagement from your readers.
Ask A Question
Many times your readers are not aware of what to comment about. Posting a question about your blog topic will give them a starting point. If your content moves the readers along from beginning to end, then most likely they will be motivated to leave a comment.
Keep your questions as general as possible. Doing this allows more freedom in the responses. This helps your readers to not feel constrained or uncomfortable with responding.
Ask For Contributions
It’s okay to ask your audience to contribute to the topic you are writing about. This is especially applicable to posts where you organized your content in the form of a numbered list. Asking them to do this will make them feel like they are part of the conversation. You just may learn something from their wealth of knowledge as well.
Make It Easy To Comment
Take a look at your blog layout and format. Is there anything that night hinder a reader from commenting on your blog post? One thing to be aware of is the mobile responsiveness of your blog site. Ensure readers can access the comments section from any device they choose. The other thing to look out for is whether visitors to your blog need to register or log in before they can comment on your posts. If this is so, this might be the reason why you’re getting so few comments.
Encourage comments on your blog posts. Comments are great because they add fresh content and they give you ideas for how to improve your marketing and your business. They can also add keyword phrases that the search engines love. When readers reach out to you with a comment, email or link from their blog posts, interact with them. It’s just good manners. It’s also a good way to increase the chances that they’ll come back again and tell other people about your blog.
Mikel Erdman is the founder of MySMARTblog and MortgageBlogContent. He is a published author and speaking authority on topics including marketing automation and how technology can positively affect company and individual sales efforts.
