His 40+ years of expertise expected to drive growth
National mortgage lender Planet Home Lending has expanded its leadership team, adding Doug Long (pictured) as senior vice president and divisional sales manager. 
Long, a mortgage banking expert with over four decades of experience, is known for building successful retail networks and developing innovative mortgage products.
“Joining Planet Home Lending goes beyond a mere transition,” Long said. “It’s a strategic alignment with a fully integrated family of companies backed by stable capital and distinguished by innovative products and visionary leadership,” said John Bosley, president of mortgage lending at Planet. “We’re excited to have Doug join our team. His depth of retail experience and leadership will leverage our platform’s capabilities to expand retail market share in a shrinking market.”
Before joining Planet Home Lending, Long served as executive regional manager for Union Home Mortgage. Prior to that, he was Southeast divisional president at AmeriFirst Home Mortgage for nearly six years, executive VP at Homebridge for nine months, and president of national lending for Prospect Mortgage for over five years. He also co-founded Pinnacle Financial in 1988.
Read next: Planet Financial Group reveals 2023 financial results
Long emphasized Planet Home Lending’s diverse product offerings as a key reason for his decision. The company’s products include Cash 4 Homes, 1st Year Flex, Purchase EDGE, one-time close construction loans, and loans for bridge, renovation, and manufactured homes.
“What sets us apart is not just these products, but how we come together, across different channels, to continuously innovate and refine them,” he said in the company’s press release. “This synergy allows Planet to offer unparalleled operational support to its sales professionals, along with no hidden overlays and some of the industry’s best turn times.”
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