It offered a one-day only drop of 90% on valuation costs
Specialist lender SoMo obtained four times more deals during its one-day only Black Friday 2022 event.
SoMo said that while all limited-time promotions are typically much anticipated by brokers, its Black Friday promotion resulted in its busiest day of the year as clients took advantage of the 90% refund on valuation costs offer.
“Our Black Friday event is just one of many promotions we use to support brokers, but with a 90% refund on valuation costs for borrowers, it’s easy to see why this is always the most popular and results in our busiest day of the year,” Jade Keval (pictured), sales director at SoMo, remarked.
“Feedback from brokers is that they really appreciate promotions like this during challenging times, as well as the quick, efficient, and human-touch support we give them. We have lots more up our sleeve for 2023, so watch this space.”
Despite the volatile economic climate, SoMo has reported 20% growth over the last year and has increased its team by 58% to support business growth and ensure the maintenance of high levels of service.
