Expert discusses the benefits of Acre's latest partnership for brokers
Acre, the mortgage and protection platform, and Brilliant Solutions have formed a new partnership. It aims to offer the brokerage’s network of advisers access to Acre’s technology.
So, what does this mean for the broker community?
Mortgage Introducer spoke to Acre to find out.
How will this move benefit advisers?
Robin Hyndley (pictured), head of business development at Acre, said for advisers, this partnership would change the way they worked for the better, driven by technology.
The partnership as a whole aimed to help brokers improve productivity and better serve the needs of their clients, he explained.
In an increasingly technology-first market, streamlining time-consuming administrative tasks for brokers was only becoming more important.
“Brilliant Solutions is a leading provider of mortgages and, in recognising the digital transformation of the industry, is putting in place access to the right systems for its broker network to improve, grow and future proof their own business,” he said.
Hyndley believed that the majority of the existing software in the mortgage industry was lagging in terms of technological innovation and modern user experiences.
“Acre has, throughout its development, actively engaged with brokers to make sure it is solving the real-world problems they face and seek insights into what they need to work better and smarter,” he added.
This new generation of CRM platform, Hyndley said, helped brokers spend less time on paperwork, and more time on what they did best, which was helping their clients navigate the complexities of buying their homes.
For technology to succeed, he believed, it must be used as a catalyst for growth, which was even more important at a time when brokers were finding their work challenging.
How can the technological platform add value?
“The lesson, of the last two years of business development, is that if we are not adding value or a lack of a compelling reason for a firm to move, then they should not move,” Hyndley said.
He believed Acre’s relationship with Brilliant Solutions allowed the platform to focus on this simple truth.
Brilliant Solutions’ members would have access to technological support from lead capture and fact finding to research, recommendation and application.
In turn, Hyndley said the platform assisted advisers in saving admin time and staying compliant, with immutable proof of what had been done for each case.
“Together we can identify the firms where we can potentially add value, engage with them in a consultative way, reach a mutual conclusion and then act accordingly,” Hyndley said.
What future technological advancements is Acre working on?
Looking to future technological advancements, Hyndley said the platform was seeking to offer improved lead management and improved client engagement functionality.
“Other areas we are seeking to offer improved service for advisers include lender integrations and automated broker commission statements,” he said.
Of course, Hyndley said, the mortgage and protection platform is working towards abiding by Consumer Duty enhancements too.
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