Winning business requires sharpening those skills!

Old ways of doing business and managing relationships may still work today, but will they be effective for long-term growth? (Spoiler alert: probably not)

Geoff Zimpfer is the author of “Instant Referrals for Mortgage Professionals” and the host of popular podcast “Mortgage Marketing Radio”. A former originator himself, Zimpfer now focuses on hoping other originators succeed. There’s a lot more noise in the marketplace now than there was even just a few years ago, and originators who rely on the successful strategies of years past will be passed over in favor of originators who are constantly improving on ways to get found and get chosen by borrowers.