Baden Martin, ANZ (New Zealand)
Job title: Head of mortgage adviser distribution
Baden Martin has been head of mortgage adviser distribution at ANZ for almost a decade. ANZ was recently pinpointed as the top bank of choice by mortgage advisers, who gave it top scores for communication, support and training in the 2019 Advisers on Banks survey. In his role, Martin delivers a market leading service proposition that generates sustainable above system market growth and profitability. He provides strategic and sales leadership for ANZ mortgage adviser referred home loan business; leads a highly engaged sales team to build strong external relationships and grow ANZ home loan market share; identifies and maximises opportunities through effective internal stakeholder engagement; and reduces credit risk through robust credit approval and internal governance practices. Martin’s previous role at ANZ, where he’s worked since 2004, include mortgage coach and sales and service manager. He graduated from AUT University with a bachelors in business, marketing and management (double major).