Still there are a few hard and fast rules that will help your digital marketing strategy succeed. Writing for the Huffington Post
, The Unicorn in the Room founder Molly Reynolds recently laid out five things to bear in mind when planning a digital marketing strategy for 2017:
Remember that digital marketing is about connection. An effective digital marketing strategy doesn’t just tell customers that a brand exists. It can communicate the brand’s purpose.
Engage your people.
“Particularly on social media, customers seek to feel connected to a real person behind your digital marketing,” Reynolds wrote. “That’s where your employees come in.” Digital strategies give you a chance to interact directly with your customer and build a relationship. Don’t pass that up.
Visuals are important.
Studies show that when people hear information, they forget all but about 10% of it within three days. But when they see it, they still retain 65% of it after the same amount of time. So make sure your digital marketing has plenty of visual impact.
Don’t forget the 80/20 rule.
Simply put: 80% of customers won’t engage with your marketing content. Only about 20% will take the time to look at it – and of those only about 5% will get around to responding to a call to action or making a purchase.
“In 2017, seek to understand which customers and strategies make up your 20% and build your marketing engine around them,” Reynolds wrote.
Analyze and adjust.
Keep analyzing your results. Keep what’s working, and modify what isn’t. The digital world is constantly evolving; don’t assume your marketing strategy can remain static.
To learn more, check out Reynolds’ original article here.
Digital marketing is a space where the horizon is always receding. The pace of new technology means constant adjustment to stat on the cutting edge.