LoyaltyExpress is a provider of marketing automation and cloud-based CRM products for mortgage companies and banks. Through the acquisition, the companies will integrate their technologies to help automate lead flow and associated marketing. The combined company now services 115 lenders with more than 15,000 loan officers.
"The ever-increasing expectation of consumers during the lending process led us to this merger," Lending Manager Founder Wayne Steagall said. "We are thrilled to partner with LoyaltyExpress. We look forward extending our solutions backed with the power of the LoyaltyExpress creative and fulfillment teams."
"After extensive due diligence and market research, it became immediately apparent that Lending Manager delivers incredibly efficient and automated lead capture systems and attractive corporate and loan officer websites," LoyaltyExpress CEO Jeff Doyle said. "Wayne and his team have developed integrations with over 75 CRM, loan origination, lead management, and point-of-sale systems which is a growing requirement of any solution in the mortgage industry. We look forward to integrating CustomerManager with Lending Manager."
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LoyaltyExpress has announced that it acquired Lending Manager, a point-of-sale and website creator for lenders of all sizes.