LendingTree has announced Brad Wilson as its new chief marketing officer. He will oversee the company’s brand strategy, marketing operations and consumer engagement as LendingTree continues to expand into new financial service categories.
The organization is an online loan marketplace which connects consumers with multiple lenders that compete for their business, as well as an array of online tools and information to help consumers find their preferred loans.
"[Wilson’s] digital and offline experience, leadership abilities and history of delivering record growth and profitability will play a vital role in supporting LendingTree's continued growth," said LendingTree president Neil Salvage.
Wilson’s career revolves around driving growth and profitability for recognizable consumer brands, such as Travelocity and Expedia. “He successfully led the company [Travelocity] through its highest level of profitability and new customer growth on record in its first full year of integration into the Expedia portfolio of brands,” said LendingTree.
“It is incredibly exciting to join such a talented and committed group of professionals, and I'm honored to be a part of a leadership team that carries such a sharp focus and commitment for improving the financial marketplace experience for consumers and lenders alike,” said the new marketing chief.
“LendingTree was a pioneer for online financial product comparison shopping and has been a leading consumer e-commerce brand for nearly two decades,” he added.
Founder and chief executive officer of LendingTree, Doug Lebda, said it is imperative to bolster their leadership team “with executives of this caliber to support future growth.”
“Brad's unique leadership experience and strategic omni-channel marketing approach will undoubtedly support our growing portfolio of consumer-centric products and services,” Lebda said.
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