Digital mortgage company Better Mortgage has launched its services in Iowa, Mississippi, and South Dakota, bringing its current reach to a total of 19 states.
The company said it strategically identified the three states for its latest expansion, noting that the launch enables it to reach 7 million additional potential homebuyers. Following its recent expansion into Michigan and Tennessee, Better’s market reach now totals 180 million people.
“At Better, we want to make homeownership an option for every American – it’s at the core of what we do,” Better co-founder and CEO Vishal Garg said. “One small piece standing in our way is being licensed in every state. This move gets us one step further. We'll offer our customers in these states a 21st century home financing experience that’s proven to be much simpler and much more affordable.”
“We’ve taken great care to study the issues facing the average homebuyer, from rising mortgage rates to tight housing inventory, in order to improve our services and tailor them to the specific needs of every market within each state that we operate,” said Eric Wilson, head of lending innovation and operations at Better. “We are excited to offer residents of Iowa, Mississippi, and South Dakota the tools they’ll need to achieve their homeownership dreams.”
After launching Better.com in January 2016, the company has grown steadily and now offers lending services in Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Iowa, Michigan, Mississippi, North Carolina, New Jersey, Oregon, Pennsylvania, South Dakota, Tennessee, Texas, and Washington.
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