Rocket Mortgage to sponsor NFL starting with Super Bowl LIV

by Steve Randall08 Jan 2020

With the biggest game in football fast approaching, Rocket Mortgage by Quicken Loans has announced a major tie up with the league.

Rocket Mortgage will become the “Official Mortgage Sponsor of the NFL” beginning with Super Bowl LIV and running for several years. Part of the deal will see the mortgage firm backing the largest game of Super Bowl squares in history.

During Super Bowl LIV, Rocket Mortgage Super Bowl Squares Sweepstake will award $50,000 prizes each time the score changes (up to 30 times) and additionally award two lucky winners $500,000 prizes.

“At Rocket Mortgage we love supercharging the excitement level surrounding huge, international sporting events, and there are none bigger than the Super Bowl,” said Jay Farner, Quicken Loans CEO. “It’s our hope that the money we give away through the squares during Super Bowl LIV will change lives and maybe even help some lucky fans buy the home of their dreams. No matter the score, we are excited that the Rocket Mortgage Super Bowl Squares Sweepstakes will undoubtedly have football fans across the country on the edge of their seats.”

The tie-up will deliver a massive marketing boost to Quicken Loans’ Rocket Mortgage, the first fully digital mortgage experience which accounts for 98% of all home loans originated by Quicken Loans today.


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