Real estate broker network steps up social media strategy

by Steve Randall11 Dec 2017
Affiliates of the RE/MAX real estate brokerage network can now supercharge their social media activity thanks to a new free resource.

The network has partnered with Colorado-based digital marketing firm BombBomb to offer the Social Prompt for RE/MAX tool. It follows a recent poll which found that 59% of the network’s brokers wanted additional support for their social media marketing and 41% want enhanced CRM support.

“As a network, the most authentic voice we have is the voice of our agents,” says Brad Whitehouse, co-owner of RE/MAX Professionals, a multi-office brokerage in the Denver area. “BombBomb Social Prompt takes the exciting content that RE/MAX creates at the national level and delivers it to our consumers and recruits through the voice of our agents.”

Using the new tool, RE/MAX affiliates will be able to use timely and consistent brand-aligned posts from the network which can easily be shared with their Facebook communities.

“We’re excited to introduce a social media platform that provides posts to consumers and agents and, upon review, automatically posts on behalf of the RE/MAX affiliate— saving them time and resources,” said Steve Pacinelli, BombBomb Chief Marketing Officer.

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