He will focus on intermediary marketing and customer experience
OnLadder, a startup providing alternative financing services, has announced the appointment of David Swallow (pictured) as a consultant to the business.
Swallow, who has over 30 years of experience in the banking sector, joins OnLadder from Allica Bank. He developed the marketing strategy at Allica as it prepared for launch in the commercial mortgages space.
Prior to that, Swallow was head of marketing for Harrods Bank, where he focussed on growing its mortgage book through intermediaries. He also worked for Santander, where he set up Santander Select, its full-service premium proposition for affluent customers.
He joins the startup as it seeks authorisation from the Financial Conduct Authority (FCA) for its solution for first-time buyers. His role at OnLadder is to focus on intermediary marketing and customer experience as they look towards launch in 2023.
Swallow’s appointment follows James Bishop’s recent recruitment as a consultant to help the firm obtain FCA authorisation. When it launches to market, OnLadder looks to unveil a more flexible form of deposit financing to enable first time buyers to achieve their goal of stepping on to the property ladder quickly and responsibly.
“I’m delighted to welcome David to OnLadder,” Cameron Orcutt, chief executive at OnLadder, said. “His experience will be vital in helping us come to market with our innovative solution for first-time buyers.
“The current turmoil in the mortgage market is putting into even sharper focus the difficulties first-time buyers face with affordability. Our flexible deposit financing solution is designed to tackle these issues head on.”
Commenting on his appointment, Swallow said he was excited to join OnLadder.
“As the father of four young adults, I see first-hand what a raw deal renters get, and how difficult it is to get on the property ladder,” he stated. “OnLadder is developing an exciting new offer which I am looking forward to help build.”