Industry veteran joins Brightstar to relaunch Private Label

He will work with brokers and partner with lenders to develop products

Industry veteran joins Brightstar to relaunch Private Label

Paul Brett (pictured) has joined the Brightstar Group to lead the relaunch of its Private Label lending proposition.

Brett will collaborate with brokers to uncover client needs that are currently unmet by the market and work with lenders to create tailored products under the Private Label brand.

With a career spanning over 30 years in the mortgage industry, Brett has held various significant positions including roles at Foundation Home Loans and as managing director for intermediaries at Landbay.

Earlier this year, he launched BTS Consult and Coach, a new consultancy firm aiming to help businesses in the mortgage sector achieve growth and train their leaders.

“I am thrilled to have the opportunity to reintroduce the Private Label brand to the intermediary mortgage market,” Brett said. “This is where we get to innovate and offer something truly distinctive. The relaunch of Private Label demonstrates a real commitment to crafting solutions that address the nuanced needs of today’s market.

“Over the coming weeks, I’ll be holding workshops with brokers, who are the lifeblood of our industry, to find out what they actually need and what their frustrations are. I’ll then provide a direct mouthpiece into lenders to design and deliver products that truly meet client demand under the Private Label brand.

“Of course, as an intermediary proposition, Private Label will always champion the needs of our broker partners. It's not just a revival; it's a new chapter.”

Bradley Moore, managing director of Brightstar Financial and deputy chief executive of the Brightstar Group, said the relaunch was a critical development in the evolution of the group.

“Private Label is a brand with a rich heritage and a huge opportunity to once again make a valuable difference in the intermediary market,” he added. “Paul’s knowledge and experience are unrivalled, and he has an impressive track record of bringing brands and lending propositions to the market. It’s a powerful combination, and we’re very excited about what the future holds.”

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