Gen H partners with Penrith Building Society

New funding partnership allows lender to serve a broader range of borrowers

Gen H partners with Penrith Building Society

Fintech mortgage lender Gen H has announced a funding partnership with Penrith Building Society, which will provide funding for a portion of the mortgages originated and administered by Gen H.

The partnership aligns with Gen H’s goal of increasing access to homeownership and will enable the lender to serve a broader range of borrowers navigating the UK property market.

Gen H said the collaboration reflects the shared vision of both organisations to innovate within the mortgage sector. By combining Penrith’s customer-focused, community-driven approach with Gen H’s technology-led agility, the partnership aims to deliver improved solutions for aspiring homeowners.

“We are very pleased to be partnering with Penrith Building Society in the service of helping more aspiring homeowners realise their dreams,” said Will Rice (pictured left), chief executive officer at Gen H. “In the face of a deeply broken housing market, buyers need all the help they can get – and they can count on us, and partners like Penrith, to keep driving the change they need.” 

Zack Hocking (pictured right), chief executive of Penrith Building Society, echoed the sentiment, saying they too were delighted to be partnering with Gen H.

“We share the belief that everyone should be able to access homeownership, and we are excited by the prospect of making that possible, together, for many more people in 2025 and beyond,” Hocking said.

Gen H, which began lending in 2019, has built a reputation for offering affordable products and flexible lending criteria. The lender reached profitability in November 2024 and reported £500 million in mortgage completions last year, alongside a 500% increase in monthly revenue. 

Penrith Building Society, established in 1847, has long supported its members’ homeownership and savings goals. The mutual also invests in local communities and charitable initiatives, underscoring its commitment to building financial security and community wellbeing. 

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