Outgoing chief steps into non-executive director role after six years at the helm

Fintech mortgage lender Gen H has named deputy chief executive and chief financial officer Graham McClelland (pictured) as its new chief executive officer, taking over from co-founder Will Rice.
Rice will remain involved as a non-executive director on the board. The company said the move supports its ongoing mission to improve access to homeownership.
“I am delighted to have been given this opportunity to lead the business as Will moves to a non-executive role,” said McClelland, who has been part of Gen H’s leadership team for four years. “Will has done a fabulous job to build Gen H from scratch into the leading innovator in the UK mortgage market. It is an honour to take on the challenge of delivering this next phase of growth, supported by a tremendous team of colleagues, and a series of committed partners across the mortgage sector.
“We will continue to originate high quality mortgage assets in vital areas of the market that are not well served by the mainstream lenders. I look forward to continuing to fulfil this purpose and to working with Will in his new capacity as a non-executive director.”
Rice (pictured below), who co-founded the business with Sophia Guy-White in 2019, said the six years he spent leading Gen H as CEO had been “a hugely challenging and rewarding experience.”
“My co-founder Sophia and I embarked upon this project because we believed that there was room for lenders to do so much more to support the ambitions of people struggling to find their place on the property ladder,” Rice recounted. “I am proud to have built a business that has stayed true to this founding ethos and is driving true innovation in the mortgage market.
“I have great confidence in handing the reins to Graham, who has been an integral member of our leadership team for the past four years. The company has an exciting future under his leadership, and I will remain involved to support him and the team as they drive the business forwards.”
Gen H, which began lending in 2020, offers a range of alternative mortgage products including Income Booster, Deposit Booster and New Build Boost. The firm became an intermediary-only lender in 2024 and recorded its first monthly profit in November of the same year.
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