Equity Release Supermarket introduces new B2B platform

Advisers can now source its 'plug and play' tools

Equity Release Supermarket introduces new B2B platform

Later life broker Equity Release Supermarket (ERS) has launched its new B2B platform, Equity Release Partners, to provide advisers with a range of ‘plug and play’ tools.

While being remunerated for their introductions, wealth advisers, financial advisers, or mortgage advisers can now use tools such as smartER, calculators, comparison tables, and informative solutions – all of which can be branded in accordance with the adviser’s business.

“We are delighted to invite advisers to utilise these tools for their benefit, as well as the benefit of their customers,” said Mark Gregory, co-founder and chief executive at Equity Release Supermarket. “Our suite of products form part of the one-system approach to our technology, completely aligned to Consumer Duty, going beyond the required guidance to form an industry-leading client and adviser journey.

“During a period of tough market conditions, driving efficiencies has been our main priority. With volatility peaking within the first half of this year, the need for digital capabilities has never been so important, which is why we’ve worked hard to bring these digital solutions to our business, and now to a broader market through our B2B platform, supporting both advisers and their clients.”

ERS, which received the more2Life Award for Later Life Broker of the Year in this year’s Mortgage Introducer Awards, provides advice with no attached lender, allowing it to offer impartial advice on products from the entire equity release market.

Advisers receive payment for each introduction they refer, as well as a percentage commission based on fair value and pricing in line with Consumer Duty.

“We want to help businesses to grow and thrive, through the use of our technologies,” Gregory stated. “To us, the most important aspect of a partnership is the people. We will work with our partners to ensure they have a direct relationship with an ERS account manager and adviser. Adviser’s clients will also have a direct account handler to ensure the best possible customer experience is being delivered.”

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