It sports a new logo with the strapline #LovetoLend
Bridging and development lender Roma Finance has refreshed its branding with the strapline #LovetoLend across all channels, also expanding its mission to provide a ‘Borrower First’ experience.
Michael Allison (pictured), commercial director at Roma Finance, said that creating the ‘Borrower First’ experience is currently the lender’s priority number one
“Over the last two years, we have strived to deliver partner and borrower friendly innovations including technology, funding, team building and culture to ensure our processes are entirely geared to creating the ideal lending experience for all parties,” Allison stated.
“I am delighted with the brand refresh, which reflects our business values going forwards, and I am incredibly excited for the further developments we will share over the next few months.”
Charlotte Rutter, head of marketing and communications at Roma Finance, added that the lender’s new refreshed logo with the strapline #LovetoLend was a natural step in Roma’s journey.
“In February 2021, we rebranded and became ‘lending less ordinary’,” Rutter said. “The events that followed the pandemic and impacted our economy and lives mean the world seems permanently extraordinary.
“We have remained a constant in the marketplace, putting the borrower first and providing support that is second to none, ultimately providing a little joy.”
Roma Finance has significant growth plans to become a £350 million business over the next two years, with an ambitious and sustainable growth strategy focused on a borrower centric philosophy. In the past 12 months, the lender has doubled business activity and its loan book, made key hires and promotions across the business, and built key partnerships.
Want to be regularly updated with mortgage news and features? Get exclusive interviews, breaking news, and industry events in your inbox – subscribe to our FREE daily newsletter. You can also follow us on Facebook, Twitter, and LinkedIn.
