The new branding reflects the ongoing evolution of the specialist distributor
Mortgage distributor Brightstar has unveiled a new brand, with a refreshed logo and design being launched across the business.
The distributor said the new branding, which is now live on the Brightstar website and across all its marketing collateral, incorporates vibrant colours and a brand new character, while retaining the original core values of the business and its culture.
Brightstar’s new brand also reflects the ongoing evolution of the specialist distributor, which was first launched just over 12 years ago. Over that period, the business has exceeded £5 billion of specialist lending and recorded a number of other significant achievements, including winning more than 130 industry awards.
Here at Brightstar we’re incredibly excited about the growing opportunity within the specialist market, and so we’ve launched new branding to reflect our optimism for the future.
— Brightstar Financial (@BrightstarFin) March 23, 2023
Find out more on our brand new website: https://t.co/B7WWGhuJPH pic.twitter.com/d6lEYSChgF
Earlier this year, the Brightstar Group announced record financial results for 2022, achieving a record turnover of £12.6 million, which represented a 21% increase on the previous year.
“As a market leading business, we have grown significantly since inception, expanding teams, our expertise and our influence,” said Bradley Moore, managing director at Brightstar Financial (pictured).
“We stand by the belief that even the best can always get better and as such have evolved to overcome challenges and make specialist finance accessible to an ever-growing number of brokers and their clients. Our exciting new branding reflects our forward-thinking, optimistic approach to everything we do.”
Katie Norman, strategy director at Brotherland – the consultancy that supported Brightstar in coming up with the new designs, said that it refined Brightstar’s matured culture, values, and purpose, following an extensive research phase.
“This led to an evolved brand strategy that communicates their collaborative and positive approach to making specialist finance more accessible,” Norman said.
Jonathan Utracik, creative director at Brotherland, added: “We’re challenging the impersonal, tech-driven trends out there in the FS space, creating a brand that feels reassuring, and rooted in the world of finance, yet warm and welcoming,”
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