Mortgage Alliance

Office address: 200, 2005 Sheppard Avenue East, Toronto, Ontario M2J 5B4, Canada 
Year established: 2008 
Company type: Financial services 
Employees: 5,000-10,000 
Expertise: Residential and commercial mortgages, investment, refinancing 
Parent company: N/A 
CEO and key people: Elaine Taylor, president 
Financing status: -   

Mortgage Alliance is an independent team of mortgage professionals licensed to operate in all provinces in Canada. The company provides tailored mortgage solutions to more than 40,000 Canadian property buyers every year.  The Toronto-headquartered firm also has offices in Vancouver, Alberta, Halifax, and Montreal. 

History of Mortgage Alliance 

For more than 20 years, Mortgage Alliance has been at the forefront of the mortgage brokerage industry in Canada. It has carved a niche in the market by offering personalized broker services, ensuring that Canadians have access to the best mortgage options available. Mortgage Alliance serves more than 40,000 customers annually.   

Products and Services of Mortgage Alliance 

Mortgage Alliance offers a diverse range of products and services, including:   

  • Right Mortgage®: launched in 2007, this service focuses on customer needs, offering significant savings and flexibility throughout the mortgage term 

  • RightClose: this service simplifies mortgage transactions by providing easy access to legal advice and title insurance 

  • Simplinsur: through partnerships, Mortgage Alliance offers preferred insurance rates, covering home and auto insurance needs 

  • home buying services: tailored assistance for first-time and experienced home buyers, including mortgage pre-approval and expert advice 

  • investment property services: expert guidance for those looking to invest in real estate, ensuring profitable and secure investment decisions 

  • mortgage renewal and refinancing: advising clients on renegotiating mortgages at renewal to save money and utilizing home equity for various financial needs 

  • commercial mortgages: specialized services for commercial mortgage transactions, catering to the unique requirements of commercial projects   

Culture at Mortgage Alliance 

Mortgage Alliance prides itself on its “Five Diamond Credo,” emphasizing “enthusiastic, approachable, empathetic, sincere, and accountable” service. This philosophy underpins their commitment to providing unbiased advice and a convenient financing process. The company is also an advocate of consumer choice and value in mortgage products and services. 

About Mortgage Alliance President Elaine Taylor 

Elaine Taylor was appointed president of Mortgage Alliance in October 2022. Prior to this, she spent more than 15 years of her professional career at MCAP, where she held various senior leadership positions. These include senior vice-president of strategic partnership and vice-president of sales.  

Taylor's expertise lies in driving sales growth, strategic planning, and expanding market reach in residential mortgages. She also had stints with CIBC, HLC Home Loans Canada, and Agent's Equity Inc. 

The Future at Mortgage Alliance 

Mortgage Alliance leverages a strong focus on customer-centric services and technological innovation, and a robust network of industry professionals. These attributes will enable the company to adapt to the evolving needs of the market and maintain its status as a trusted leader in Canada's mortgage sector. 

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