The former FBAA managing director and aggregation board chair to focus on helping brokers build a more diversified business
Peter White has been appointed chief executive officer of Bull Invest – an accountant-led property investment business that works almost exclusively with mortgage brokers.
The announcement comes nine months after he stepped down from the Finance Brokers Association of Australia (FBAA) following a 23-year tenure, and shortly after he joined Adelaide-based asset finance aggregator Optimise Aggregation as chairman of its advisory board.
The appointment, announced on 9 November, also sees Julian Wills join as head of governance and risk, while Bull Invest founder John Zada moves into the managing director role to focus on strategic direction.
For brokers, the name needs no introduction. White spent more than two decades as one of the most prominent advocates for the broking channel, leading the FBAA through some of the industry’s most turbulent periods – including the Hayne Royal Commission, where he was vocal in pushing back against recommendations that would have fundamentally reshaped how brokers are paid.
In the 2019 Queen's Birthday Honours White was also appointed a Member of the Order of Australia for significant service to industry and the community.
Bull Invest’s model is built around giving brokers a compliant, structured way to offer their clients property investment guidance, not by turning brokers into financial planners, but by plugging in an accountant-led strategy layer that sits alongside the lending conversation. The company is already on Yellow Brick Road’s preferred services panel.
“I’ve spent much of my career working to strengthen the mortgage broking industry,” White said. “What attracted me to Bull Invest is the opportunity to continue supporting brokers in a new way, helping them diversify their businesses while delivering meaningful value to their clients.”
Bull Invest founder John Zada framed White’s appointment in terms of trust, specifically the kind that takes decades to build. “Peter has spent decades earning the trust and respect of mortgage brokers across Australia. He understands their businesses, the challenges they face and the importance of protecting client relationships. That experience will be invaluable as we continue developing services that genuinely support brokers and their clients,” Zada said.
White's expertise will help brokers to have a structured, compliant way to help clients with property investment decisions backed by accountant-led research.
“Brokers help clients understand what they can borrow. Bull Invest helps their clients determine what to buy and why, backed by accountant-led strategy and data-driven property research. It’s a practical, compliant way for brokers to offer more,” White said.
