Beyond Bank appoints Jake Bromwich as new CEO

Replaces departing boss Robert Keogh

Beyond Bank appoints Jake Bromwich as new CEO

Beyond Bank has appointed Jake Bromwich as its new chief executive officer, assuming the duties of previous CEO Robert Keogh who has retired after 44 years with the customer-owned bank.

Bromwich (pictured above) was previously the CEO of RAMS Home Loans and held several key executive and strategic roles at ANZ, Westpac and Bank SA. He will oversee Beyond Bank’s growth across both metropolitan and regional Australia.

“After an exhaustive national recruitment process, Jake was selected both on his financial services expertise and leadership style, as well as his commitment to our culture, customer owners and community,” said Beyond Bank chair Sam Andersen.

“Beyond Bank is one of the largest banks in the customer-owned banking sector, and Jake will be an inspirational leader of our team to reach our strategic goals of best relationship bank and best B-Corp bank in the world.”

New Beyond Bank CEO Jake Bromwich excited about role

Bromwich said he was looking forward to bringing this breadth of experience to Beyond Bank, which revealed its plans to merge with First Choice Credit Union in September.

“I was immediately attracted to the strong values and culture of Beyond Bank and its clear focus on both the customer and local communities,” Bromwich said.

“In my career, I have always loved seeing staff build relationships with customers, which, in turn, creates deep connections in communities, so for me, the alignment feels both very natural and an exciting opportunity.”

Earlier this year, Beyond Bank was one of a number of customer-owned banks which took part in MPA’s annual customer-owned banks roundtable, held at Café Sydney, to discuss the lending environment and broker networks.

Beyond Bank was named Bank of the Year 2022 at the Roy Morgan Customer Satisfaction Awards and was also ranked the best bank in Australia in Forbes 2022 World’s Best Banks list.

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