ALI Group

Office address: 60 Margaret St, 24.01, Sydney, New South Wales 2000
Year established: 2003
Company type: insurance
Employees: 51-200
Expertise: life insurance, mortgage brokers, home and property buyers, and My Protection Plan
Parent company: N/A
CEO and key people: Emily Sofkovska, CEO
Financing status: formerly VC-backed

 ALI Group offers financial protection to home and commercial property buyers in Australia. The company has carved a niche for itself as a leader in this sector, offering tailored solutions that meet the needs of home and property buyers. To date, ALI Group has protected 236,000 clients through $66 billion in cover.

History of ALI Group

Established in 2003, ALI Group has rapidly grown to become a key player in the mortgage protection market. The company's journey is marked by a commitment to excellence and a deep understanding of the mortgage landscape in Australia. Over the years, ALI Group has expanded its reach and influence, becoming synonymous with reliability and trust in the mortgage industry. 

Products and Services of ALI Group

The ALI Group works with 3,000 brokers to offer services to homeowners throughout Australia. Here are some of the services ALI Group offers:

  • mortgage protection insurance: a comprehensive insurance product designed to offer financial security to homeowners in the event of unforeseen circumstances affecting their ability to repay their mortgage
  • broker partnership programs: tailored programs aimed at empowering mortgage brokers with the tools and support needed to offer mortgage protection to their clients effectively
  • My Protection Plan: a separate life insurance policy offered in partnership with Zurich Australia

Culture at ALI Group

ALI Group marked its 20th anniversary in 2023. As CEO Emily Sofkovska says, “our 20-year celebration is genuinely a celebration of customers who have been protected, customers who have trusted us to do the right thing.” That is what the culture at ALI Group is all about.

The ALI Group works closely with brokers to deliver protection services to the customer. The company does this by offering training programs, marketing tools, and other forms of support to its brokers. The end goal: to educate their clients in the best way possible so that they can make empowered decisions.

About ALI Group CEO Emily Sofkovska

Emily Sofkovska joined the organisation in April 2023 as CEO. Before that, she worked with some big names in the financial industry such as Westpac and Liberty Financial. As the CEO of ALI Group, Sofkovska brings a wealth of experience and a visionary approach to the company.

Sofkovska holds degrees in psychology and law from Victoria University. 

The Future at ALI Group

Looking forward, ALI Group is poised to continue its trajectory of growth and innovation. It sees strengthened partnerships with its brokers through support that meets their needs. ALI also aims to improve their existing product to protect and support more customers.

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