Office address: 60 Margaret St, 24.01, Sydney, New South Wales 2000
Year established: 2003
Company type: insurance
Expertise: life insurance, mortgage brokers, home and property buyers, and My Protection Plan
Parent company: N/A
CEO and key people: Emily Sofkovska, CEO
Financing status: formerly VC-backed
ALI Group offers financial protection to home and commercial property buyers in Australia. The company has carved a niche for itself as a leader in this sector, offering tailored solutions that meet the needs of home and property buyers. To date, ALI Group has protected 236,000 clients through $66 billion in cover.
Established in 2003, ALI Group has rapidly grown to become a key player in the mortgage protection market. The company's journey is marked by a commitment to excellence and a deep understanding of the mortgage landscape in Australia. Over the years, ALI Group has expanded its reach and influence, becoming synonymous with reliability and trust in the mortgage industry.
The ALI Group works with 3,000 brokers to offer services to homeowners throughout Australia. Here are some of the services ALI Group offers:
ALI Group marked its 20th anniversary in 2023. As CEO Emily Sofkovska says, “our 20-year celebration is genuinely a celebration of customers who have been protected, customers who have trusted us to do the right thing.” That is what the culture at ALI Group is all about.
The ALI Group works closely with brokers to deliver protection services to the customer. The company does this by offering training programs, marketing tools, and other forms of support to its brokers. The end goal: to educate their clients in the best way possible so that they can make empowered decisions.
Emily Sofkovska joined the organisation in April 2023 as CEO. Before that, she worked with some big names in the financial industry such as Westpac and Liberty Financial. As the CEO of ALI Group, Sofkovska brings a wealth of experience and a visionary approach to the company.
Sofkovska holds degrees in psychology and law from Victoria University.
Looking forward, ALI Group is poised to continue its trajectory of growth and innovation. It sees strengthened partnerships with its brokers through support that meets their needs. ALI also aims to improve their existing product to protect and support more customers.
MFAA National Excellence Awards recipients shine light on success
Find out if you or one of your colleagues made the report…
Recognising the achievements and commitment of female professionals in the mortgage industry
CEO says brokers should speak with borrowers about how to protect themselves as well
CEO outlines his hopes for the financial services industry as it moves past the fallout from the royal commission
ALI state manager for WA, SA and NT Fiona Gray says brokers have an important role to play
Awards shine a light on brokers protecting their clients from financial hardship
Eight aggregators gather virtually for the annual panel discussion
Unlike many mortgage brokers, this one didn’t start with a finance background
In an industry in which money is the name of the game, some organisations are committed to giving back and supporting those in need