Yorkshire retains title

What Mortgage, the sister magazine to Mortgage Introducer, decided the award by comparing the actual cost to borrowers over the term of the mortgage.

David Anderson, chief executive of Yorkshire Building Society, said: "The mortgage market has become very complex over the last year as a number of lenders introduced different rates for different borrowers. This confused customers making it harder for them to see whether they are getting a good deal. The Yorkshire’s approach has been to remain focused on delivering straightforward long-term value which has been recognised by What Mortgage."