Yes plan to dominate sector

This announcement comes after the Group acquired South Wales-based No Worries Loans, giving them a 35 per cent share of the UK market. The firms together can now handle loan applications of £15m a day.

No Worries Loans’ managing director, Sally Hill, has become managing director of Yes Group, with initiatives in place to drive this market share up to 55 per cent.

Hill is also looking to increase revenues and profits of the other Yes Group businesses, telephone marketing company Dial, and secured loans broker Blue Sky Personal Finance.

Hill, who has a background in telecoms sales, launched No Worries Loans earlier this year after developing another successful business, Phones on Finance, which she still runs.

“There’s huge potential with the combination of these two businesses to double profits and drive up daily loan applications to £23m,” said Hill

“They are strong businesses, but there are still areas in which we can do better, and with the additional call centre capacity, I’ll be concentrating on improving customer experience and increasing operational efficiencies.”