'Virtual PA' could help free up funds

With the credit crunch impacting on the allocation of company funding, a new telephone answering service has been developed to help firms outsource reception duties.

Colchester-based MyRuby uses a team of dedicated “virtual PAs” known as Rubys. Each Ruby handles and gets to know their own specific set of clients so that when the phone rings they not only answer the call, they know what they are talking about too.

As well as promoting higher levels of client knowledge and loyalty the MyRuby team is kept up-to-date with the latest telephone and IT technology. What’s more, the savings for many businesses can be considerable – there are no holidays or sick leave to worry about, as with a regular employee, and even a temporary receptionist’s day rate can be more expensive than a whole month of the MyRuby service.

MD Andy Perillo said: “Service is the key. Our customers have to feel confident that their Ruby will represent them professionally on the phone. We’ve invested heavily in the latest technology that enables the Rubys to identify the client and the caller and pass on a message by whatever means the client chooses.”

MyRuby adds a dynamic human touch to the traditional telephone answering service and, so far, the client base includes a wide range of businesses and professional individuals – from contractors who need freedom to be away on-site for long periods of time, to high powered legal firms with hundreds of callers a week, and even one man bands who, for the sake of professional appearances, don’t want to answer their own phone calls.

Tony Dimambro, senior partner at Axiom Assurance Services, has been using the service for five months: "Earlier this year, we realised that we needed to grow the team at Axiom and had considered employing a new member of staff to cover reception and basic administration duties. Our Ruby saves the constant interruption that the phone brings which allows us to get on with our tasks in detail. All telephone messages are emailed, called or sent through by text from Ruby, and we then return our calls at a time convenient to us. Our clients are completely unaware that our Ruby is not in the office and that’s the way we like it. She is as much a part of the team as we all are and no explanation is ever asked for or needed!"

To find out more about the MyRuby service or for a free, no obligation seven day trial, call 0800 988 0977 or visit www.myruby.co.uk