Create a user-friendly design
An attractive design can increase customer confidence and increase sales.
Make navigation easy
Make it as easy as possible for visitors to find what they’re looking for.
If they can’t navigate the site quickly and easily, they’ll get frustrated and leave.
Write effective copy
Persuasive copy that gives your visitors the desired information is more likely to convert them into customers.
Don’t expect instant results from optimisation Search engine optimisation (SEO) is a long-term investment as it is an on-going process.
Don’t forget email marketing
Email marketing is quicker and cheaper than off-line mail shots, and is an excellent way to communicate directly with your customers.
Create a buzz
Viral marketing is about word of mouth. Anything users share with others creates a buzz about your business.
Combine paid marketing with optimisation
For an effective marketing strategy, focus on pay per click and search engine optimisation.
Do your research
Google, Yahoo! and other search engines have their own PPC systems. Ensure you know how each system works.
Bid intelligently
You don’t have to bid the highest to get a good ranking. When putting together a PPC campaign, always work within your budget.
Keep track of PPC results
This helps you see how effective your PPC campaign is, so you can make adjustments quickly.
