Together names new personal finance CEO

He is set to assume the post in March

Together names new personal finance CEO

Specialist mortgage lender Together has announced the appointment of David Broadbent (pictured) as the incoming chief executive officer of its personal finance division.

With over 25 years of experience in financial services, Broadbent is set to assume leadership in March, pending approval from the Financial Conduct Authority. He joins the Cheadle-based lender from LendInvest, where he was chief financial officer.

Broadbent was previously co-founder, CFO, and deputy CEO at Bank North, where he played a key role in launching the challenger bank. Earlier in his career, he held the position of CEO at debt solutions provider Fairpoint Group, and served as CFO and chief commercial officer at consumer credit provider International Personal Finance.

A qualified chartered accountant, Broadbent holds an MBA from Leeds University and has completed the advanced management programme at Harvard Business School.

Subject to regulatory approval, Broadbent is poised to succeed Pete Ball, who will leave Together Personal Finance this spring after a seven-year tenure with the company.

“We are delighted to announce David’s appointment as CEO of Together Personal Finance,” Richard Gregory, chairman of Together Personal Finance, stated. “He brings extensive financial services experience, including holding a number of executive and board roles with listed and private financial services businesses.”

Commenting on his appointment, Broadbent said he was excited to join Together.

“I’ve known the business for some time as a lender which challenges and disrupts the status quo, and have been really impressed with its growth to become one of the UK’s biggest non-bank lenders,” he added.

“My brief is to grow the personal finance business, something I’ve particularly enjoyed throughout my career in financial services. So, I’m really looking forward to this new challenge and working with the Together team.”

Together, boasting a substantial loan book of £6.6 billion, offers products, including first charge and consumer buy-to-let (CBTL) mortgages, second charge loans, and regulated bridging finance, often for personal finance customers underserved by mainstream banks.

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