In fact, nearly 45% of over 70s said that if access to healthy living was more affordable, it would help them keep fit and active.
With 16% of the UK's population aged 65 and over (Source: Office of National Statistics, June 2010), there is a real need for improvements to be made to the affordability of healthy living, if Britain is to manage this growing demographic. With this in mind, and in response to customer demand, Simplyhealth has launched a new health plan, the Simply Cash Plan 70 Plus, for individuals aged 70 and over.
Clare Lee, spokesperson for Simplyhealth, said: "According to our research, a reassuring 58% of over 70s do attend regular health appointments. Yet, 26% of those surveyed said that they needed extra encouragement to regularly attend routine health appointments. That's why we've launched Simplyhealth's new Simply Cash Plan 70 Plus, to help those over the age of 70 better budget for their everyday healthcare needs.
"As with our standard cash plan, individuals can claim money back for visits to the dentist, optician, chiropodist and chiropractor. In addition, our plan for the over 70s also includes exclusive benefits such as occupational therapy, hearing aid payment and an introductory 20% discount on mobility products and daily living aids from the Simplyhealth stores, and all this starts at just £9.95 a month. We believe our plan offers value for money and is the only plan in the market to offer an occupational therapy benefit for those aged 70 and over."
The Simply Cash Plan 70 Plus provides 100% cash back for visits to the dentist and optician, plus 75% cash back on complementary therapies such as chiropractic treatment and physiotherapy up to an annual limit. It also includes 50% cash back for chiropody or podiatry up to an annual limit.
